有效行銷的秘密
The Secret of Effective Selling

品牌忠誠度下降，價格敏感度上升，競爭白熱化，顧客的知識、懷疑稞力量與日俱增，傳統針對銷售人員的行銷訓練已不只應付。

課程結合NLP有關溝通和影響力技巧、體驗式行銷、感官行銷學等學問、將行銷大師Jay Abraham， Joe Vitale，Martin Lindstrom，Bernd H. Schmitt 的學問精粹，以實用和互動的方式，提升學員與客戶的溝通效果，這不只可增加當下的銷售業績，還能讓前線銷售人員建立長遠的客戶網絡和口碑。


課程大綱：

1. 瞬間大幅提升業績的秘訣和錦囊
2. 掌握銷售的必勝信念，從銷售員演變成客戶購買顧問
3. 培養空整行銷信念和習慣，為客戶創造難以忘記，感受深刻的優秀購買經驗
4. 從行銷準備，到售後服務的有效策略。掌握最快和有效的方法勾起顧客的購物興趣，再配合人性化的體貼服務，讓顧客無可抗拒地重複購買和口碑傳頌，讓新舊顧客主動找上門來
5. 透過教授銷售語言技巧，有效將產品和服務價值與客戶購買價值相連繫，減低抗拒和質疑，加快成交速度
6. 建立正面心態，讓銷售人員先建立良好銷售心態和狀態，再以此感染客戶，讓客戶快樂購買
7. 透過活動和實用心理學技巧，協助發掘公司及行業內「傑出銷售」人員的成功因素，並將以上因素廣泛教授到其他員工，讓成功因子廣泛移植到所有員工身上，並成為公司文化
   
   
   * 其他題目或內容均可因應貴 公司/ 機構需要，度身訂做! 如欲了解詳情及查詢，歡迎致電 2114-0303 與企業培訓課程策劃部同事Jo或Joyce聯絡。
   

The tailor-made sales training provide colleagues a high quality of communication, questioning & influential skills, experiential and sensory selling.

Combining the essence of selling skills with our interactive teaching style, participants are able to learn and enhance their effective selling techniques as well as bringing profitable impact and increase participants’ performance quickly.

Outline & Outcomes :

1. Boost up the measurements of success: achieve or overachieve quota, shorten sales cycle, increase sales volume in a long-run
2. Build confidence of excellence selling, questioning skills and quality of customer service
3. Provide impressive buying experiences & create sense of connections with customers
4. Create buying value for customers, selling services & products with professional selling techniques
5. Build and maintain long-term customer relationships with increasing number of repeated purchases
6. State Management : Maintain positive mind-set for salesperson at work
7. Proactively target new customers & enhance the relationship with existing customers

*Other tailor-made topics or content could be provided upon request.
  For further details and enquiries, please contact our colleagues Jo or Joyce at 2114-0303.